Curriculum development efforts often focus on delineating content within associated constraints: "how can I/we best design a course to cover a set of topics in the time available?". Such an approach is clearly productive, but it can easily lose sight of the people involved and their values. In this interactive session, we explore the importance of being explicit about the people participating in learning experiences. We done this by introducing the use of user-oriented design techniques in curriculum design, and by involving participants in aspects of these techniques.