The team studied the marketplace and design space around location-based services for mobile devices, and found that the increasing fidelity and decreasing cost of location-sensing technology provides an opportunity. To take advantage of this opportunity, the team developed a prototype location platform that collects data about the movements of users. They tested this prototype through field trials and user interviews, and further developed applications that leverage the capabilities offered by the platform. To be of value to the sponsor, the team also developed commercialization plans for the designed platform and applications.