In order to reduce the negative environmental impact of obsolete electronic devices, the CloudBlue SCOPE team developed innovative uses for computer equipment at the end of its life cycle. The product design process included analysis of both technical feasibility and financial viability, while incorporating principles of user-oriented design and materials science. After examining many potential ideas for redirecting e-waste, the team refined a coherent product strategy to create revenue for CloudBlue by giving new life to old electronics. This strategy synthesized the team’s exploration of the most promising methods for extracting material from the waste stream and using it to manufacture new products for targeted end-use markets.