The Microsoft Startup Labs SCOPE team designed a compelling product for "transitioners," defined as individuals moving from their undergraduate education to their first career job. The team followed a user-oriented design process with a focus on transitioners' use of social media and how it could be harnessed to improve productivity. The research included in-depth research of needs, concerns, and values through interviews, observation, and other ethnographic techniques. This was used to develop initial prototypes that was reviewed and evaluated by transitioners. Finally, the team aimed to design a high-fidelity prototype of the product, bearing in mind other Microsoft products and services.